Science communication has moved beyond conveying scientific knowledge to the public. It also enables science-public dialogue and informs social and political action. This shift made science communication more accessible, inclusive, advocative, and democratically legitimized. But openness to dialogue and engagement with society comes with trade-offs, as it also invites public criticism, skepticism, or attacks against scientists and science communicators. Must openness to dialogue come at the cost of such backlash? How to navigate the difficult terrains of dialogical science communication? And how to avoid discounting its merits in the face of such challenges? The keynote approaches these questions from multiple angles: It discusses trends and debates in science communication practice, contextualizes them with scientific evidence, and puts the Swiss context in a comparative perspective.